DAVID VINJAMURI

Adjunct Professor of Marketing,
New York University

President and Founder,
ThirdWay Brand Trainer

David Vinjamuri is Adjunct Professor of Marketing at New York University and President of ThirdWay Brand Trainers. David has more than 18 years of experience in marketing and management with companies including Coca-Cola, Johnson & Johnson, Citibank and DoubleClick. David trains corporate marketers at leading companies. David speaks widely, has been quoted in Business Week and was the featured speaker on the Queen Mary 2 in January, 2006.

Speaking Events

Whether you are an entrepreneur, a corporate executive or a small business owner, 6 lessons from Accidental Brands will change how you think about your business. David Vinjamuri studied entrepreneurs who built huge brands from scratch without the benefit of an MBA or any background in brand marketing. In 6 Lessons from Accidental Brands, David shows how these entrepreneurs broke the traditional rules of marketing, and built stronger brands. With nearly two decades of corporate marketing experience, David will share his deep knowledge and new insights to help you build strong brands.

PARTICIPANTS WILL LEARN

  • The common mistakes of corporate brands
  • How to compete without advertising
  • Why new media means new opportunities
  • How Roxanne Quimby (Burt’s Bees), Julie Clark (Baby Einstein) and others succeed where big corporations failed
  • Why less is more with brands
  • How to build a strong brand message.




Accidental Branding - Lesson #3


David Vinjamuri Presentation