DAVID VINJAMURI

Adjunct Professor of Marketing,
New York University

President and Founder,
ThirdWay Brand Trainer

David Vinjamuri is Adjunct Professor of Marketing at New York University and President of ThirdWay Brand Trainers. David has more than 18 years of experience in marketing and management with companies including Coca-Cola, Johnson & Johnson, Citibank and DoubleClick. David trains corporate marketers at leading companies. David speaks widely, has been quoted in Business Week and was the featured speaker on the Queen Mary 2 in January, 2006.

Press

Accidental Branding by David Vinjamuri
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Branding Expert

Available for media interviews and speaking engagements

David Vinjamuri
Adjunct Professor of Marketing, New York University
President, ThirdWay, Inc.

Phone: 212-543-3200
Cell: 917-207-8419
www.brandtrainers.com
David@brandtrainers.com

Read the ThirdWay Advertising Blog:
www.thirdwayblog.com

Email: David [at] brandtrainers.com




Recent Press Releases
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An Open Letter To Netflix CEO Reed Hastings
27 Sep 2011, 7:52 pm

Dear Reed, I messed up. I owe you an explanation. It is clear from the feedback over the past two months that many of my creditors feel I lack respect and humility in the way I announced the separatio. […]

Source: Thirdway Blog » commentary | admin

Tylenol and the Five Stages of Grief
15 Jul 2010, 7:01 pm

Issue: How will the Tylenol recalls affect the brand in the long term? Commentary by: David Vinjamuri The facts of Johnson & Johnson’s struggles this year with manufacturing quality are bleak and we. […]

Source: Thirdway Blog » commentary | admin

Commentary: Getting Media Pricing Right on the iPad
24 Feb 2010, 9:40 pm

Issue: Newspaper and Magazine Publishers have gotten pricing wrong on the Kindle.  They need to get it right for the iPad. Commentary by: David Vinjamuri I used to teach a pricing class at NYU whos. […]

Source: Thirdway Blog » commentary | admin

Commentary: Why Things Will Get Worse for Toyota, Not Better
2 Feb 2010, 7:35 pm

Issue: Toyota has fallen victim to brand hubris, and is feeling the consequences Commentary by: David Vinjamuri Toyota’s recall of 2.3 million vehicles, and the unprecedented step of halting product. […]

Source: Thirdway Blog » commentary | admin

Commentary: Is the Apple iPad the Next Big Thing for Print Advertising?
27 Jan 2010, 8:26 pm

Issue: Will the Apple iPad help print media reestablish a revenue model? Commentary by: David Vinjamuri Apple has just introduced the iPad – the long awaited tablet computer.  Just as this advert. […]

Source: Thirdway Blog » commentary | admin

Commentary: Why Tiger is bad for Accenture but still good for Nike
14 Dec 2009, 5:23 pm

Issue: Why does bad behavior hurt some brands more than others? Commentary by: David Vinjamuri Accenture announced over the weekend that it would sever its relationship with Tiger Woods, who has front. […]

Source: Thirdway Blog » commentary | admin

Commentary: Starbucks Via Instant Coffee – Breaking the Brand
2 Oct 2009, 3:51 pm

Issue: How Via instant coffee completes the transformation of Starbucks into a convenience brand Commentary by: David Vinjamuri This week, Starbucks announced “Via” – a new instant coffee.  T. […]

Source: Thirdway Blog » commentary | admin

COMMENTARY: Hulu’s Got Game
30 Apr 2009, 10:17 pm

Issue: Disney Investment in Hulu brings ABC programming Commentary by: David Vinjamuri Today Walt Disney is reported to be taking an equity stake in Hulu under a deal that will bring ABC content like. […]

Source: Thirdway Blog » commentary | admin

5 Tips for Building Your Brand in a Recession
4 Mar 2009, 4:30 pm

A few quick thoughts for those of you still looking for the silver lining in the cloud of gloom that surrounds us … Find your core customer  – This is trickier that it sounds because your core. […]

Source: Thirdway Blog » commentary | admin

COMMENTARY: Lessons from the Tropicana Orange Juice Packaging Fiasco
3 Mar 2009, 9:25 pm

You may know the details by now (and if not see Jackie Huba, Susan Gunelius or Stuart Elliott at the NY Times for excellent recaps), but Tropicana has suffered a new media thrashing at the hands of br. […]

Source: Thirdway Blog » commentary | admin