Press

An Open Letter To Netflix CEO Reed Hastings
27 Sep 2011, 7:52 pm

Dear Reed, I messed up. I owe you an explanation. It is clear from the feedback over the past two months that many of my creditors feel I lack respect and humility in the way I announced the separatio. […]

Source: Thirdway Blog » commentary | admin

Tylenol and the Five Stages of Grief
15 Jul 2010, 7:01 pm

Issue: How will the Tylenol recalls affect the brand in the long term? Commentary by: David Vinjamuri The facts of Johnson & Johnson’s struggles this year with manufacturing quality are bleak and we. […]

Source: Thirdway Blog » commentary | admin

Commentary: Getting Media Pricing Right on the iPad
24 Feb 2010, 9:40 pm

Issue: Newspaper and Magazine Publishers have gotten pricing wrong on the Kindle.  They need to get it right for the iPad. Commentary by: David Vinjamuri I used to teach a pricing class at NYU whos. […]

Source: Thirdway Blog » commentary | admin

Commentary: Why Things Will Get Worse for Toyota, Not Better
2 Feb 2010, 7:35 pm

Issue: Toyota has fallen victim to brand hubris, and is feeling the consequences Commentary by: David Vinjamuri Toyota’s recall of 2.3 million vehicles, and the unprecedented step of halting product. […]

Source: Thirdway Blog » commentary | admin

Commentary: Is the Apple iPad the Next Big Thing for Print Advertising?
27 Jan 2010, 8:26 pm

Issue: Will the Apple iPad help print media reestablish a revenue model? Commentary by: David Vinjamuri Apple has just introduced the iPad – the long awaited tablet computer.  Just as this advert. […]

Source: Thirdway Blog » commentary | admin

Commentary: Why Tiger is bad for Accenture but still good for Nike
14 Dec 2009, 5:23 pm

Issue: Why does bad behavior hurt some brands more than others? Commentary by: David Vinjamuri Accenture announced over the weekend that it would sever its relationship with Tiger Woods, who has front. […]

Source: Thirdway Blog » commentary | admin

Commentary: Starbucks Via Instant Coffee – Breaking the Brand
2 Oct 2009, 3:51 pm

Issue: How Via instant coffee completes the transformation of Starbucks into a convenience brand Commentary by: David Vinjamuri This week, Starbucks announced “Via” – a new instant coffee.  T. […]

Source: Thirdway Blog » commentary | admin

COMMENTARY: Hulu’s Got Game
30 Apr 2009, 10:17 pm

Issue: Disney Investment in Hulu brings ABC programming Commentary by: David Vinjamuri Today Walt Disney is reported to be taking an equity stake in Hulu under a deal that will bring ABC content like. […]

Source: Thirdway Blog » commentary | admin

5 Tips for Building Your Brand in a Recession
4 Mar 2009, 4:30 pm

A few quick thoughts for those of you still looking for the silver lining in the cloud of gloom that surrounds us … Find your core customer  – This is trickier that it sounds because your core. […]

Source: Thirdway Blog » commentary | admin

COMMENTARY: Lessons from the Tropicana Orange Juice Packaging Fiasco
3 Mar 2009, 9:25 pm

You may know the details by now (and if not see Jackie Huba, Susan Gunelius or Stuart Elliott at the NY Times for excellent recaps), but Tropicana has suffered a new media thrashing at the hands of br. […]

Source: Thirdway Blog » commentary | admin