Press

Tylenol and the Five Stages of Grief
15 Jul 2010, 3:01 pm

Issue: How will the Tylenol recalls affect the brand in the long term? Commentary by: David Vinjamuri The facts of Johnson & Johnson’s struggles this year with manufacturing quality are bleak and we. […]

Source: ThirdWay Advertising Blog | david

Commentary: Getting Media Pricing Right on the iPad
24 Feb 2010, 4:40 pm

Issue: Newspaper and Magazine Publishers have gotten pricing wrong on the Kindle.  They need to get it right for the iPad. Commentary by: David Vinjamuri I used to teach a pricing class at NYU whose. […]

Source: ThirdWay Advertising Blog | david

Commentary: Why Things Will Get Worse for Toyota, Not Better
2 Feb 2010, 2:35 pm

Issue: Toyota has fallen victim to brand hubris, and is feeling the consequences Commentary by: David Vinjamuri Toyota’s recall of 2.3 million vehicles, and the unprecedented step of halting product. […]

Source: ThirdWay Advertising Blog | david

Commentary: Is the Apple iPad the Next Big Thing for Print Advertising?
27 Jan 2010, 3:26 pm

Issue: Will the Apple iPad help print media reestablish a revenue model? Commentary by: David Vinjamuri Apple has just introduced the iPad - the long awaited tablet computer.  Just as this advertisin. […]

Source: ThirdWay Advertising Blog | david

Commentary: Why Tiger is bad for Accenture but still good for Nike
14 Dec 2009, 12:23 pm

Issue: Why does bad behavior hurt some brands more than others? Commentary by: David Vinjamuri Accenture announced over the weekend that it would sever its relationship with Tiger Woods, who has front. […]

Source: ThirdWay Advertising Blog | david

Commentary: Starbucks Via Instant Coffee - Breaking the Brand
2 Oct 2009, 11:51 am

Issue: How Via instant coffee completes the transformation of Starbucks into a convenience brand Commentary by: David Vinjamuri This week, Starbucks announced “Via” - a new instant coffee.  The l. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: Hulu’s Got Game
30 Apr 2009, 6:17 pm

Issue: Disney Investment in Hulu brings ABC programming Commentary by: David Vinjamuri Today Walt Disney is reported to be taking an equity stake in Hulu under a deal that will bring ABC content like. […]

Source: ThirdWay Advertising Blog | david

5 Tips for Building Your Brand in a Recession
4 Mar 2009, 11:30 am

A few quick thoughts for those of you still looking for the silver lining in the cloud of gloom that surrounds us … Find your core customer  - This is trickier that it sounds because your core cust. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: Lessons from the Tropicana Orange Juice Packaging Fiasco
3 Mar 2009, 4:25 pm

You may know the details by now (and if not see Jackie Huba, Susan Gunelius or Stuart Elliott at the NY Times for excellent recaps), but Tropicana has suffered a new media thrashing at the hands of br. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: Fringe Points the Way back to Effective Advertising
16 Sep 2008, 4:10 pm

Issue: Fox experiments with shorter ad blocks Commentary by: David Vinjamuri For a decade or more, advertisers and networks both have been bemoaning the loss of audience for advertising.  Part of the. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: The Disney Virtual Magic Kingdom and Marketing Silos
30 May 2008, 12:55 pm

Issue: Marketing silos can hurt the brand Commentary by: David Vinjamuri Last week, Disney closed the door on one of the most successful promotions in its history. Virtual Magic Kingdom was opened in. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: Did Dove Put the Touch on Real Beauty?
13 May 2008, 5:31 pm

Issue: Dove Accused of Retouching ‘Real Beauty’ Ads Commentary by: David Vinjamuri In Accidental Branding I write that brands need to ’sweat the details’ - meaning that paying attention to eve. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: Brand Karma, Video and Wal-Mart
10 Apr 2008, 5:24 pm

Issue: A small supplier decision comes back to bite Wal-Mart Commentary by: David Vinjamuri [Image from NALIP.org] In Accidental Branding, I write “Do Sweat the Details”. By this I mean that very. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: Packaging Bites!
21 Mar 2008, 4:59 pm

Issue: Why bad packaging hurts your brand Commentary by: David Vinjamuri Today I suffered what might almost qualify as a repetitive-motion injury: I cut myself while trying to liberate a consumer prod. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: In Brands We Trust?
27 Feb 2008, 6:11 pm

Issue: Online Communities and Brands - Our New Hometowns Commentary by: David Vinjamuri [Image from Church of the Customer] Douglas Atkin, author of The Culting of Brands has a theory about people in. […]

Source: ThirdWay Advertising Blog | david