“I’ve fallen in love with Accidental Branding. It is my favorite business book for 2008!”
– Diane K. Danielson, Blogger, Entrepreneur.com


DAVID VINJAMURI

Adjunct Professor of Marketing,
New York University

President and Founder,
ThirdWay Brand Trainer

David Vinjamuri is Adjunct Professor of Marketing at New York University and President of ThirdWay Brand Trainers. David has more than 18 years of experience in marketing and management with companies including Coca-Cola, Johnson & Johnson, Citibank and DoubleClick. David trains corporate marketers at leading companies. David speaks widely, has been quoted in Business Week and was the featured speaker on the Queen Mary 2 in January, 2006.

Press

Accidental Branding by David Vinjamuri
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Branding Expert

Available for media interviews and speaking engagements

David Vinjamuri
Adjunct Professor of Marketing, New York University
President, ThirdWay, Inc.

Phone: 212-543-3200
Cell: 917-207-8419
www.brandtrainers.com
David@brandtrainers.com

Read the ThirdWay Advertising Blog:
www.thirdwayblog.com

Email: David [at] brandtrainers.com



Recent Press Releases

COMMENTARY: Did Dove Put the Touch on Real Beauty? 13 May 2008, 5:31 pm

Issue: Dove Accused of Retouching ‘Real Beauty’ Ads Commentary by: David Vinjamuri In Accidental Branding I write that brands need to ’sweat the details’ - meaning that paying attention to eve. […]

Source: ThirdWay Advertising Blog ThirdWay Advertising Blog | david

COMMENTARY: Brand Karma, Video and Wal-Mart 10 Apr 2008, 5:24 pm

Issue: A small supplier decision comes back to bite Wal-Mart Commentary by: David Vinjamuri [Image from NALIP.org] In Accidental Branding, I write “Do Sweat the Details”. By this I mean that very. […]

Source: ThirdWay Advertising Blog ThirdWay Advertising Blog | david

COMMENTARY: Packaging Bites! 21 Mar 2008, 4:59 pm

Issue: Why bad packaging hurts your brand Commentary by: David Vinjamuri Today I suffered what might almost qualify as a repetitive-motion injury: I cut myself while trying to liberate a consumer prod. […]

Source: ThirdWay Advertising Blog ThirdWay Advertising Blog | david

COMMENTARY: In Brands We Trust? 27 Feb 2008, 6:11 pm

Issue: Online Communities and Brands - Our New Hometowns Commentary by: David Vinjamuri [Image from Church of the Customer] Douglas Atkin, author of The Culting of Brands has a theory about people in. […]

Source: ThirdWay Advertising Blog ThirdWay Advertising Blog | david

COMMENTARY: Home Depot, Wal-Mart, Lord & Taylor learn lessons from the Music Industry 21 Feb 2008, 3:09 pm

Issue: Why are retailers suing their customers? Commentary by: David Vinjamuri We have been ranting for some time about companies that pursue business strategies that harm the brand. A Wall Street Jou. […]

Source: ThirdWay Advertising Blog ThirdWay Advertising Blog | david

COMMENTARY: Why Network Television Needs a Minor League 15 Feb 2008, 1:04 pm

Issue: As the Writers Strike End, Network Executives Contemplate Alternatives to Pilot Season Commentary by: David Vinjamuri The strike may be over, but the longterm effects of the Writer’s Strike a. […]

Source: ThirdWay Advertising Blog ThirdWay Advertising Blog | david

COMMENTARY: Competing Brand Paradigms in the Democratic Primary 10 Feb 2008, 2:43 pm

Issue: A surprising choice in the Democratic primaries Commentary by: David Vinjamuri Political campaigns are usually the stuff of brand managers’ nightmares. The advertising is coarse, unsubtle and. […]

Source: ThirdWay Advertising Blog ThirdWay Advertising Blog | david

COMMENTARY: Where did Starbucks Falter? 7 Jan 2008, 7:41 pm

Issue: Howard Schultz back as CEO of Starbucks Commentary by: David Vinjamuri Two news items today put a glaring light on the diminished fortunes of Starbucks. McDonalds announced that it would add ba. […]

Source: ThirdWay Advertising Blog ThirdWay Advertising Blog | david

COMMENTARY: When the Hollywood Writers Strike hits the Presidential Elections 14 Dec 2007, 1:00 pm

Issue: Will 2008 presidential campaigns waste millions on strike-crippled network television? Commentary by: David Vinjamuri As the Hollywood writer’s strike spins through the holiday season into 20. […]

Source: ThirdWay Advertising Blog ThirdWay Advertising Blog | david

COMMENTARY: Craiglist meets Wikipedia with Truemors.com 4 Dec 2007, 4:12 pm

Issue: Does a funky new website point to the future of journalism? Commentary by: David Vinjamuri There’s something new, and distinctly odd, out there on the frontiers of the Internet.  The site Tr. […]

Source: ThirdWay Advertising Blog ThirdWay Advertising Blog | david

COMMENTARY: Could the Hollywood Writers Strike Spur New Media? 5 Nov 2007, 1:48 pm

Issue: The Hollywood writers strike may have unintended consequences Commentary by: David Vinjamuri This morning at 12:01 am, Hollywood writers went on strike for the first time since 1988. Most of th. […]

Source: ThirdWay Advertising Blog ThirdWay Advertising Blog | david

COMMENTARY: Kmart shows the danger of the middle line 20 Sep 2007, 4:03 pm

Issue: Over-Aggressive Retail Efforts to Avoid Shrinkage are Bad Branding and Worse Business Commentary by: David Vinjamuri Somewhere in Eddie Lampert’s offices in Greenwich, Connecticut (or possibl. […]

Source: ThirdWay Advertising Blog ThirdWay Advertising Blog | david

COMMENTARY: Allstate Steps Forward 12 Sep 2007, 2:13 pm

Issue: Allstate tests dynamic ad serving to television sets with Video-On-Demand Commentary by: David Vinjamuri Just a few years ago, the advertising model was simple.  Marketers engaged advertising. […]

Source: ThirdWay Advertising Blog ThirdWay Advertising Blog | david

COMMENTARY: The Audi Driving Experience - How to Build Brand Enthusiasts 12 Jun 2007, 6:57 pm

Issue: The Audi Driving Experience shows the opportunities and challenges of building a brand experience Commentary by: David Vinjamuri Your advertising blogger recently had the opportunity to attend. […]

Source: ThirdWay Advertising Blog ThirdWay Advertising Blog | david

COMMENTARY: Hyundai Misses the Big Idea 13 May 2007, 2:04 pm

Issue: Hyundai sales lag in spite of high quality, reasonable prices Commentary by: David Vinjamuri Last month at the Jacob Javitz center in New York, Hyundai introduced the Genesis sedan.  This $35,. […]

Source: ThirdWay Advertising Blog ThirdWay Advertising Blog | david