Press

COMMENTARY: Did Dove Put the Touch on Real Beauty? 13 May 2008, 5:31 pm

Issue: Dove Accused of Retouching ‘Real Beauty’ Ads Commentary by: David Vinjamuri In Accidental Branding I write that brands need to ’sweat the details’ - meaning that paying attention to eve. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: Brand Karma, Video and Wal-Mart 10 Apr 2008, 5:24 pm

Issue: A small supplier decision comes back to bite Wal-Mart Commentary by: David Vinjamuri [Image from NALIP.org] In Accidental Branding, I write “Do Sweat the Details”. By this I mean that very. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: Packaging Bites! 21 Mar 2008, 4:59 pm

Issue: Why bad packaging hurts your brand Commentary by: David Vinjamuri Today I suffered what might almost qualify as a repetitive-motion injury: I cut myself while trying to liberate a consumer prod. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: In Brands We Trust? 27 Feb 2008, 6:11 pm

Issue: Online Communities and Brands - Our New Hometowns Commentary by: David Vinjamuri [Image from Church of the Customer] Douglas Atkin, author of The Culting of Brands has a theory about people in. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: Home Depot, Wal-Mart, Lord & Taylor learn lessons from the Music Industry 21 Feb 2008, 3:09 pm

Issue: Why are retailers suing their customers? Commentary by: David Vinjamuri We have been ranting for some time about companies that pursue business strategies that harm the brand. A Wall Street Jou. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: Why Network Television Needs a Minor League 15 Feb 2008, 1:04 pm

Issue: As the Writers Strike End, Network Executives Contemplate Alternatives to Pilot Season Commentary by: David Vinjamuri The strike may be over, but the longterm effects of the Writer’s Strike a. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: Competing Brand Paradigms in the Democratic Primary 10 Feb 2008, 2:43 pm

Issue: A surprising choice in the Democratic primaries Commentary by: David Vinjamuri Political campaigns are usually the stuff of brand managers’ nightmares. The advertising is coarse, unsubtle and. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: Where did Starbucks Falter? 7 Jan 2008, 7:41 pm

Issue: Howard Schultz back as CEO of Starbucks Commentary by: David Vinjamuri Two news items today put a glaring light on the diminished fortunes of Starbucks. McDonalds announced that it would add ba. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: When the Hollywood Writers Strike hits the Presidential Elections 14 Dec 2007, 1:00 pm

Issue: Will 2008 presidential campaigns waste millions on strike-crippled network television? Commentary by: David Vinjamuri As the Hollywood writer’s strike spins through the holiday season into 20. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: Craiglist meets Wikipedia with Truemors.com 4 Dec 2007, 4:12 pm

Issue: Does a funky new website point to the future of journalism? Commentary by: David Vinjamuri There’s something new, and distinctly odd, out there on the frontiers of the Internet.  The site Tr. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: Could the Hollywood Writers Strike Spur New Media? 5 Nov 2007, 1:48 pm

Issue: The Hollywood writers strike may have unintended consequences Commentary by: David Vinjamuri This morning at 12:01 am, Hollywood writers went on strike for the first time since 1988. Most of th. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: Kmart shows the danger of the middle line 20 Sep 2007, 4:03 pm

Issue: Over-Aggressive Retail Efforts to Avoid Shrinkage are Bad Branding and Worse Business Commentary by: David Vinjamuri Somewhere in Eddie Lampert’s offices in Greenwich, Connecticut (or possibl. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: Allstate Steps Forward 12 Sep 2007, 2:13 pm

Issue: Allstate tests dynamic ad serving to television sets with Video-On-Demand Commentary by: David Vinjamuri Just a few years ago, the advertising model was simple.  Marketers engaged advertising. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: The Audi Driving Experience - How to Build Brand Enthusiasts 12 Jun 2007, 6:57 pm

Issue: The Audi Driving Experience shows the opportunities and challenges of building a brand experience Commentary by: David Vinjamuri Your advertising blogger recently had the opportunity to attend. […]

Source: ThirdWay Advertising Blog | david

COMMENTARY: Hyundai Misses the Big Idea 13 May 2007, 2:04 pm

Issue: Hyundai sales lag in spite of high quality, reasonable prices Commentary by: David Vinjamuri Last month at the Jacob Javitz center in New York, Hyundai introduced the Genesis sedan.  This $35,. […]

Source: ThirdWay Advertising Blog | david