Welcome to the blog for Accidental Branding. I started writing online (for the ThirdWay Advertising Blog) so it’s appropriate that after finally publishing a book I get to have a dialogue online about it.
I hope to use this blog for two basic purposes. One is to share developments on the book with those of you who are interested. As of now (in February) only a few journalists and friends have read the book. As the number grows, this is the place you can find out more about me and more about the progress of the book.
The second thing I would like to do – which is more interesting by far – is to use this as a place to talk about your stories. The eight entrepreneurs I interviewed for this book don’t begin to scratch the surface of great entrepreneurial branding stories. If you are interested I will ask you to answer 5 simple questions about your brand and brand story honestly, and I’ll feature you here.`