Adjunct Professor of Marketing,
New York University

President and Founder,
ThirdWay Brand Trainer

David Vinjamuri is Adjunct Professor of Marketing at New York University and President of ThirdWay Brand Trainers. David has more than 18 years of experience in marketing and management with companies including Coca-Cola, Johnson & Johnson, Citibank and DoubleClick. David trains corporate marketers at leading companies. David speaks widely, has been quoted in Business Week and was the featured speaker on the Queen Mary 2 in January, 2006.

Accidental Branding 101

Sunday, February 3rd, 2008 | Posted by David

Welcome to the blog for Accidental Branding. I started writing online (for the ThirdWay Advertising Blog) so it’s appropriate that after finally publishing a book I get to have a dialogue online about it.

I hope to use this blog for two basic purposes. One is to share developments on the book with those of you who are interested. As of now (in February) only a few journalists and friends have read the book. As the number grows, this is the place you can find out more about me and more about the progress of the book.

The second thing I would like to do – which is more interesting by far – is to use this as a place to talk about your stories. The eight entrepreneurs I interviewed for this book don’t begin to scratch the surface of great entrepreneurial branding stories. If you are interested I will ask you to answer 5 simple questions about your brand and brand story honestly, and I’ll feature you here.


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