Adjunct Professor of Marketing,
New York University

President and Founder,
ThirdWay Brand Trainer

David Vinjamuri is Adjunct Professor of Marketing at New York University and President of ThirdWay Brand Trainers. David has more than 18 years of experience in marketing and management with companies including Coca-Cola, Johnson & Johnson, Citibank and DoubleClick. David trains corporate marketers at leading companies. David speaks widely, has been quoted in Business Week and was the featured speaker on the Queen Mary 2 in January, 2006.

Online Communities

Wednesday, February 27th, 2008 | Posted by David

Types of Communities from Church of the CustomerIf you’ve read Accidental Branding or are interested in how entrepreneurs brand, you have probably noticed that they create brands that have incredibly tight-knit communities of brand enthusiasts. One of the big questions in todays world is how these communities are evolving online. I want to thank Jeremiah Owyang and Tracy Sullivan for allowing me a preview of “Online Community Best Practices” a new Forrester report on how brands are developing online communities. I will be writing more about this on The ThirdWay Advertising Blog – but it looks to be a good resource which I will also use to help my NYU students understand online communities. I also found this post on Church of the Customer to be very helpful.


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