Adjunct Professor of Marketing,
New York University

President and Founder,
ThirdWay Brand Trainer

David Vinjamuri is Adjunct Professor of Marketing at New York University and President of ThirdWay Brand Trainers. David has more than 18 years of experience in marketing and management with companies including Coca-Cola, Johnson & Johnson, Citibank and DoubleClick. David trains corporate marketers at leading companies. David speaks widely, has been quoted in Business Week and was the featured speaker on the Queen Mary 2 in January, 2006.

Accidental Branding Launch

Wednesday, March 26th, 2008 | Posted by David

This is the official launch week for Accidental Branding. The launch day is Friday, March 28th. I will not be home in New York, but speaking at a conference in Las Vegas when the book comes out.

However, two weeks from today, I will make up for it by throwing a charity benefit for the launch of Accidental Branding. NYU is co-sponsoring and the event benefits Junior Achievement, an organization which helps build young entrepreneurs. I am honored that Carolyn Kepcher, the former Apprentice co-star will host the event. Three of the entrepreneurs I featured in Accidental Branding are flying in for the event: John Peterman (founder of J. Peterman), Craig Newmark (founder of craigslist) and Roxanne Quimby (founder of Burt’s Bees). Full details for the Accidental Branding launch are here and although the event is almost sold out, there are still a few tickets left.

In the next few months I will be in Las Vegas, Annapolis, Pittsburgh, San Francisco, Denver and Chicago. If you’re a fan of the book, send me a note or find me on Twitter.


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5 Responses to “Accidental Branding Launch”

  1. Simon Young Says:
    April 13th, 2008 at 5:54 pm

    Hi David,

    Just heard your interview with Anna Farmery. Great timing! It just so happens I'm writing an article at the moment for NZ marketing magazine on the subject of branding. I wonder if you could send me an exec summary of your top 5 points I heard about on the podcast? Can't find a way to contact you directly, so thought I'd leave a comment here.

    Thanks David.

  2. Dorinne Says:
    April 29th, 2008 at 9:30 pm


    I was sent to you by Viviana from the fwm blog. I am new to this concept of branding. Any suggestions on where to start while I wait for my copy of your book to arrive? I have a jewelry,outdoor cafe and home decor business at a local farmers/crafters market. Thanks for your time.

  3. David Vinjamuri Says:
    April 29th, 2008 at 10:17 pm

    Hi Dorinne,

    I'm sending you an article I wrote on branding that will give you some practical steps to take.



  4. Tom Says:
    May 7th, 2008 at 9:54 pm

    Hi David,

    Why no Kindle version? Lots of images, business reasons or other?

    Enjoying the snippets, reviews and postings.

    Good luck,


  5. David Vinjamuri Says:
    May 7th, 2008 at 10:04 pm


    I agree with you. There should be a Kindle and a Sony eBook version. I'm going to work on it with my publisher.