DAVID VINJAMURI

Adjunct Professor of Marketing,
New York University

President and Founder,
ThirdWay Brand Trainer

David Vinjamuri is Adjunct Professor of Marketing at New York University and President of ThirdWay Brand Trainers. David has more than 18 years of experience in marketing and management with companies including Coca-Cola, Johnson & Johnson, Citibank and DoubleClick. David trains corporate marketers at leading companies. David speaks widely, has been quoted in Business Week and was the featured speaker on the Queen Mary 2 in January, 2006.

Accidental Brands

John Peterman (and me) on MSNBC

Friday, January 23rd, 2009 | Posted by David

Just a quick note that John Peterman (founder of J. Peterman) will be featured on “Your Business with J.J. Ramberg” this Sunday, January 25th at 7:30am eastern time.  The program will repeat next Saturday, January 31st.

There is a great video of John Peterman in Lexington, Kentucky and you can see the cabin I describe in Accidental Branding.  I’m part of a panel who discuss Peterman with the host J.J. Ramberg after the video screens.

Tags: Book

Money for Breakfast with Alexis Glick

Monday, July 7th, 2008 | Posted by David

I appeared again last Tuesday on Money for Breakfast with Alexis Glick (click for the clip).  We had a nice talk about Walmart and the new logo the chain is rolling out.Walmart new logo

Tags: Book

Advertising Age CMO Strategy

Wednesday, May 28th, 2008 | Posted by David

I wrote an original byline for AdAge this week. It came from my experience researching Accidental Branding – specifically from a piece of advice I received from Gary Erickson of Clif Bar.   Thanks to AdAge editor Jennifer Rooney for helping make this happen.

Tags: Book

On television with Alexis Glick

Wednesday, May 28th, 2008 | Posted by David

Yesterday was my fourth appearance on Fox Business, the second time with the impressive Alexis Glick on Money for Breakfast.  I was there to talk about the rumored InBev takeover of Anheuser-Busch.  The interview is here: Part I and Part II .

Tags: Book

Launch for Accidental Branding w. Peterman, Newmark, Quimby

Thursday, May 15th, 2008 | Posted by David

This is me, John Peterman, Craig Newmark and Roxanne Quimby at the Accidental Branding Launch which was April 9th at the Kimmel Center at NYU in Manhattan. Courtesy of Vineet Gupta.

David Vinjamuri, John Peterman, Craig Newmark, Roxanny Quimby

Tags: Book

Heinz, Fox and the AMA Pittsburgh

Friday, May 9th, 2008 | Posted by David

Heinz Top This ChallengeI had a very odd synchronicity over the past two weeks:  I was called on a couple of days notice to appear on Fox Business News’  Money for Breakfast show hosted by the very charming Alexis Glick.   The appearance was for their Brand X segment (see it here)  to talk about a Heinz Ketchup consumer generated ad contest.  That same day I wrote about the Heinz contest for the ThirdWay Advertising Blog.   Then this week I fulfilled a long-standing promise to travel to Pittsburgh and speak to the American Marketing Association chapter there.  It turns out that Heinz is a sponsor and David Ciesinski, VP of Ketchup for Heinz who was on the Fox Business Segment with me (but whom I never met as he was brought in via satellite from Pittburgh while I was in the studio in New York) had actually kicked off the speaker series for the year that I was ending.  Unfortunately my stay in Pittsburgh was too short to stop off at Heinz and meet David.

Small world.

Tags: Book

Book Review from Tony Zambito

Friday, May 9th, 2008 | Posted by David

There have actually been over 60 reviews of Accidental Branding online, and I’ve been so busy with travel for the book launch over the past four weeks that I have not linked to most of them.  I’m going to ensure they all get posted next week, but here’s the most recent from Tony Zambito at Persona Insights blog.

Tags: Book

Is Branding a Process or a Byproduct?

Friday, May 9th, 2008 | Posted by David

Bob Hoffman at The Ad Contrarian has an excellent observation in a post about Accidental Branding.  He suggests that a great brand is the result of doing a bunch of doing a lot of good things, not the process of doing them.  I think it’s a very good way to think about brands.  Paying attention to details, choreographing the customer experience, being faithful to your core customers all result in a strong brand.  Here’s Bob’s observation (reprinted with his permission):

You want to have a strong brand? Quit “branding”. A strong brand is a byproduct. It comes from doing other things right. Make sure your product is excellent. Make sure you’re taking good care of your customers. Make sure your ads differentiate you. That’s what builds brands…

The thousands of companies in America who think they’re going to be successful if they just get their “brand” right are nuts. You’ve got to get a whole lot of other things right first.

If you do, the brand will take care of itself. If you don’t, all the “branding” in the world won’t help.

Tags: Book

Book Excerpt: ToddAnd by Todd Andrlik

Monday, March 24th, 2008 | Posted by David

Todd Andrlik was extremely generous to offer me the lead-off spot in a new feature he is running on his excellent blog ToddAnd. Starting with Accidental Branding, he is now publishing short excerpts from marketing and branding books as well as pictures and bios. The excerpt of Accidental Branding is from the craigslist chapter. Thanks Todd!

Tags: Book

Interview: WBIX-AM (Boston) Stu Taylor on Business

Friday, March 21st, 2008 | Posted by David

Stu Taylor on BusinessThis morning I had the pleasure of being interviewed by Stu Taylor, on the #1 drive time business talk show in Boston and New England.   Stu is a longtime radio personality and also has a nationally syndicated radio talk show called “Equity Strategies.”  He has interviewed luminaries like Jack Welch, former CEO of General Electric.  It was a great conversation that spanned two segments and I’ll link to it as soon as it’s up on his website.

Tags: Book, General