Adjunct Professor of Marketing,
New York University

President and Founder,
ThirdWay Brand Trainer

David Vinjamuri is Adjunct Professor of Marketing at New York University and President of ThirdWay Brand Trainers. David has more than 18 years of experience in marketing and management with companies including Coca-Cola, Johnson & Johnson, Citibank and DoubleClick. David trains corporate marketers at leading companies. David speaks widely, has been quoted in Business Week and was the featured speaker on the Queen Mary 2 in January, 2006.

Advertising Age CMO Strategy

Wednesday, May 28th, 2008 | Posted by David

I wrote an original byline for AdAge this week. It came from my experience researching Accidental Branding – specifically from a piece of advice I received from Gary Erickson of Clif Bar.   Thanks to AdAge editor Jennifer Rooney for helping make this happen.


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