DAVID VINJAMURI

Adjunct Professor of Marketing,
New York University

President and Founder,
ThirdWay Brand Trainer

David Vinjamuri is Adjunct Professor of Marketing at New York University and President of ThirdWay Brand Trainers. David has more than 18 years of experience in marketing and management with companies including Coca-Cola, Johnson & Johnson, Citibank and DoubleClick. David trains corporate marketers at leading companies. David speaks widely, has been quoted in Business Week and was the featured speaker on the Queen Mary 2 in January, 2006.

Book Reviews

Online Reviews of Accidental Branding

Wednesday, May 14th, 2008 | Posted by David Vinjamuri

This is a long overdue compilation of the online reviews of Accidental Branding - 62 in total thus far. Thanks to all of the hard-working bloggers who have taken time to read (or in the case of Darryl Ohrt, weigh) Accidental Branding… David

Accidental Branding Reviews:
5/15 - 800-CEO-READ Blog by Dylan Schleicher
5/13 - Knights on the Road by Reg Norman
5/13 - GuruGilbert by Adam Gilbert
5/12 - Shotgun Marketing Blog by Chris Houchens
5/12 - Garden Center Blog by Phil Adikes
5/07 - Influential Marketing Blog by Rohit Bhargava
5/07 - Persona Insights by Tony Zambito
5/03 - Brand Champions Blog by Rex Whisman
5/02 - Brand Flakes for Breakfast by Darryl Ohrt
5/02 - Client K by K
5/01 - Reuters : Yinka Adegoke
5/01 - Bookviews by Alan Caruba
4/30 - cnewmark by Craig Newmark
4/29 - Fox Business News by Alexis Glick
4/28 - Investor’s Business Daily & Yahoo Finance by Michael Mink
4/28 - MightyMerchant eCommerce Blog by Vanessa
4/25 - The Advertising Show with Brad Forsythe
4/23 - bigPicture by Jason Moore
4/23 - it’s just blog by Brent Dixon
4/23 - Communicators Anonymous by Lauren Vargas
4/21 - BrandWeek review and excerpt
4/21 - Lexington Herald-Leader by Jim Jordan
4/19 - Brand Curve by Susan Gunelius
4/17 - Stefan’s Branding Blog by Stefan Liute
4/16 - Duct Tape Marketing Business Life by Zane Safrit
4/16 - BNET Big Think by Michael Fitzgerald
4/16 - Zane Safrit by Zane Safrit
4/15 - Virtual Marketing Blog by Luke Knowles
4/14 - Copywrite, Ink. by Rich
4/14 - Internet Marketing Report by Julie Power
4/13 - The Sunday New York Times by Jane Levere
4/12 - PerforMedia Marketing by Kristin Reign
4/12 - Brains Function Design by Joanne Meurer
4/12 - Positioning Power by Nancy Shapira-Aronovic
4/11 - The Engaging Brand podcast by Anna Farmery
4/11 - Media Bullseye by Sarah Wurrey
4/11 - thinks by Tim Peter
4/10 - Hard Knox by Dave Knox
4/10 - Vangelist by Vineet Gupta
4/10 - About.com: Business School by Karen Schweitzer
4/10 - Branding Young Professionals
4/09 - Brand Story by Rob Marsh
4/09 - Inside the Marketer’s Studio - by David Berkowitz
4/09 - FutureLab Marketing & Strategy Innovation Blog by Alain Thys
4/09 - The Customer Collective by Rob Marsh
4/08 - gregverdino.com by Greg Verdino
4/08 - Church of the Customer by Ben McConnell and Jackie Huba
4/08 - Hart-Boillot Blog by Perrin McCormick
4/07 - Next Engine - beyond campaign thinking
4/06 - pauldervan - by Paul Dervan
4/02 - The Ad Contrarian - by Bob Hoffman
4/01 - CRM Magazine by Christopher Musico
3/26 - Inside the Marketer’s Studio by David Berkowitz
3/24 - Marketing on Purpose by Melani Ward
3/24 - the Marketing Spot by Jay Ehret
3/24 - Lead on Purpose by Michael Ray Hopkin
3/23 - ToddAnd by Todd Andrlik
3/23 - SlyMarketing by Jens Berget
3/21 - Cory Treffiletti’s Blog by Cory Treffiletti
3/03 - Brand New by Gareth Kay
1/15 - MSNBC Your Biz by Eve Tahmincioglu
1/11 - Entrepreneur.com Top Shelf Reading Picks by Diane K. Danielson

Tags: Book Reviews


Copywrite, Ink Book Review

Monday, April 14th, 2008 | Posted by David Vinjamuri

Download Copywrite Ink Book Review

Tags: Book Reviews


The Customer Collective Book Review

Monday, April 14th, 2008 | Posted by David Vinjamuri

Download The Customer Collective Book Review

Tags: Book Reviews


The New York Times Book Review

Monday, April 14th, 2008 | Posted by David Vinjamuri

Download New York Times Book Review

Tags: Book Reviews


Greg Verdino’s Marketing Blog Book Review

Monday, April 14th, 2008 | Posted by David Vinjamuri

Download Greg Verdino’s Marketing Blog Book Review

Tags: Book Reviews


Church of the Customer Book Review

Monday, April 14th, 2008 | Posted by David Vinjamuri

Download Church of the Customer Book Review

Tags: Book Reviews


FUTURELab Book Review

Friday, April 4th, 2008 | Posted by David Vinjamuri

Download FUTURELab Book Review

Tags: Book Reviews


Entrepreneur.com Book Review

Friday, April 4th, 2008 | Posted by David Vinjamuri

Download Entrepreneur.com Book Review

Tags: Book Reviews


CRM Magazine Book Review

Friday, April 4th, 2008 | Posted by David Vinjamuri

Download CRM Magazine Book Review

Tags: Book Reviews


Blog Review: Lead on Purpose by Michael Ray Hopkin

Monday, March 24th, 2008 | Posted by David Vinjamuri

Michael Ray Hopkin adds an informative review with some helpful bullet points on Accidental Branding at Lead on Purpose.

Download Lead On Purpose PDF Book Review

Tags: Book Reviews


Blog Review: Marketing on Purpose by Melani Ward

Monday, March 24th, 2008 | Posted by David Vinjamuri

Melani Ward from Marketing on PurposeMelanie takes a different angle on my background with a concise review of Accidental Branding at Marketing on Purpose.

Download Marketing On Purpose PDF Book Review

Tags: Book Reviews


Blog Review: Sly Marketing by Jens Berget

Monday, March 24th, 2008 | Posted by David Vinjamuri
Jens BergetJens contributes a thoughtful review of Accidental Branding on the SlyMarketing Blog.

Download Sly Marketing PDF Book Review

Tags: Book Reviews


Blog Review: The Marketing Spot by Jay Ehret

Monday, March 24th, 2008 | Posted by David Vinjamuri

Jay EhretJay contributes a nice review of Accidental Branding at The Marketing Spot.

Download The Marketing Spot PDF Book Review

Tags: Book Reviews


About.com Book Review

Friday, March 21st, 2008 | Posted by David Vinjamuri

Cory Treffeletti at About.com, talking about the Accidental Branding chapter on Craigslist, writes, “provides some insight and personal humanity to an idea that effects our everyday lives, but previously lacked a personal a feel for me. In the respect alone, I think the book is worth reading.” Thanks, Cory!

Download Cory’s Online Advertising Blog PDF Book Review

Tags: Book Reviews


Egghead Marketing Blog Review

Tuesday, March 11th, 2008 | Posted by David Vinjamuri

Russ Somers over at Egghead Marketing reviews Accidental branding. Thanks Russ!

Download Egghead Marketing PDF Book Review

Tags: Book Reviews


Blog Review: THINKing by My Creative Team

Friday, March 7th, 2008 | Posted by David Vinjamuri

Here’s a review of Accidental Branding on THINKing by My Creative Team. Thanks, guys!

Download THINKing by My Creative Team PDF Book Review

Tags: Book Reviews


Colorado Biz Magazine Review

Friday, March 7th, 2008 | Posted by David Vinjamuri

Mike Taylor offered this review of Accidental Branding in Colorado Biz magazine this week.

Download Colorado Biz Magazine PDF Book Review

Tags: Book Reviews


Blog Review: Brand New by Gareth Kay

Monday, March 3rd, 2008 | Posted by David Vinjamuri

A very nice mention of Accidental Branding on Brand New, written by Gareth Kay. I have added Brand New to the blogroll on The ThirdWay Advertising Blog

Download Brand New PDF Book Review

Tags: Book Reviews


BusinessWeek Small Biz Review of Accidental Branding

Saturday, February 23rd, 2008 | Posted by David Vinjamuri

This review also appears in the print edition of BusinessWeek Small Biz Magazine.

Download BusinessWeek Small Biz PDF Book Review

Tags: Book Reviews


Publishers Weekly Review

Saturday, February 23rd, 2008 | Posted by David Vinjamuri

Publishers Weekly also reviewed Accidental Branding during the week of 2/11.  The review is about halfway down the page, so scroll down.

Tags: Book Reviews