Adjunct Professor of Marketing,
New York University

President and Founder,
ThirdWay Brand Trainer

David Vinjamuri is Adjunct Professor of Marketing at New York University and President of ThirdWay Brand Trainers. David has more than 18 years of experience in marketing and management with companies including Coca-Cola, Johnson & Johnson, Citibank and DoubleClick. David trains corporate marketers at leading companies. David speaks widely, has been quoted in Business Week and was the featured speaker on the Queen Mary 2 in January, 2006.

About the Author

David Vinjamuri is adjunct professor of marketing at New York University and president of ThirdWay Brand Trainers, a leading brand marketing training company. David has more than 18 years of marketing and management experience. He started his marketing career at Johnson & Johnson and later worked for Coca-Cola and DoubleClick. David is a graduate of Swarthmore College and the Fletcher School of Law & Diplomacy.

David writes and speaks frequently on marketing. He is editor and lead reviewer for the ThirdWay Advertising Blog. He has been a featured guest lecturer on the Queen Mary 2 and contributes regularly to Advertising Express. John Wiley & Sons is the publisher of David’s book on entrepreneurs, Accidental Branding: How Ordinary People Create Extraordinary Brands, available March 2008.