About the Author

David Vinjamuri is adjunct professor of marketing at New York University and president of ThirdWay Brand Trainers, a leading brand marketing training company. David has more than 18 years of marketing and management experience. He started his marketing career at Johnson & Johnson and later worked for Coca-Cola and DoubleClick. David is a graduate of Swarthmore College and the Fletcher School of Law & Diplomacy.

David writes and speaks frequently on marketing. He is editor and lead reviewer for the ThirdWay Advertising Blog. He has been a featured guest lecturer on the Queen Mary 2 and contributes regularly to Advertising Express. John Wiley & Sons is the publisher of David’s book on entrepreneurs, Accidental Branding: How Ordinary People Create Extraordinary Brands, available March 2008.