Launch for Accidental Branding w. Peterman, Newmark, Quimby
This is me, John Peterman, Craig Newmark and Roxanne Quimby at the Accidental Branding Launch which was April 9th at the Kimmel Center at NYU in Manhattan. Courtesy of Vineet Gupta.
Online Reviews of Accidental Branding
This is a long overdue compilation of the online reviews of Accidental Branding - 62 in total thus far. Thanks to all of the hard-working bloggers who have taken time to read (or in the case of Darryl Ohrt, weigh) Accidental Branding… David
Accidental Branding Reviews:
5/15 - 800-CEO-READ Blog by Dylan Schleicher
5/13 - Knights on the Road by Reg Norman
5/13 - GuruGilbert by Adam Gilbert
5/12 - Shotgun Marketing Blog by Chris Houchens
5/12 - Garden Center Blog by Phil Adikes
5/07 - Influential Marketing Blog by Rohit Bhargava
5/07 - Persona Insights by Tony Zambito
5/03 - Brand Champions Blog by Rex Whisman
5/02 - Brand Flakes for Breakfast by Darryl Ohrt
5/02 - Client K by K
5/01 - Reuters : Yinka Adegoke
5/01 - Bookviews by Alan Caruba
4/30 - cnewmark by Craig Newmark
4/29 - Fox Business News by Alexis Glick
4/28 - Investor’s Business Daily & Yahoo Finance by Michael Mink
4/28 - MightyMerchant eCommerce Blog by Vanessa
4/25 - The Advertising Show with Brad Forsythe
4/23 - bigPicture by Jason Moore
4/23 - it’s just blog by Brent Dixon
4/23 - Communicators Anonymous by Lauren Vargas
4/21 - BrandWeek review and excerpt
4/21 - Lexington Herald-Leader by Jim Jordan
4/19 - Brand Curve by Susan Gunelius
4/17 - Stefan’s Branding Blog by Stefan Liute
4/16 - Duct Tape Marketing Business Life by Zane Safrit
4/16 - BNET Big Think by Michael Fitzgerald
4/16 - Zane Safrit by Zane Safrit
4/15 - Virtual Marketing Blog by Luke Knowles
4/14 - Copywrite, Ink. by Rich
4/14 - Internet Marketing Report by Julie Power
4/13 - The Sunday New York Times by Jane Levere
4/12 - PerforMedia Marketing by Kristin Reign
4/12 - Brains Function Design by Joanne Meurer
4/12 - Positioning Power by Nancy Shapira-Aronovic
4/11 - The Engaging Brand podcast by Anna Farmery
4/11 - Media Bullseye by Sarah Wurrey
4/11 - thinks by Tim Peter
4/10 - Hard Knox by Dave Knox
4/10 - Vangelist by Vineet Gupta
4/10 - About.com: Business School by Karen Schweitzer
4/10 - Branding Young Professionals
4/09 - Brand Story by Rob Marsh
4/09 - Inside the Marketer’s Studio - by David Berkowitz
4/09 - FutureLab Marketing & Strategy Innovation Blog by Alain Thys
4/09 - The Customer Collective by Rob Marsh
4/08 - gregverdino.com by Greg Verdino
4/08 - Church of the Customer by Ben McConnell and Jackie Huba
4/08 - Hart-Boillot Blog by Perrin McCormick
4/07 - Next Engine - beyond campaign thinking
4/06 - pauldervan - by Paul Dervan
4/02 - The Ad Contrarian - by Bob Hoffman
4/01 - CRM Magazine by Christopher Musico
3/26 - Inside the Marketer’s Studio by David Berkowitz
3/24 - Marketing on Purpose by Melani Ward
3/24 - the Marketing Spot by Jay Ehret
3/24 - Lead on Purpose by Michael Ray Hopkin
3/23 - ToddAnd by Todd Andrlik
3/23 - SlyMarketing by Jens Berget
3/21 - Cory Treffiletti’s Blog by Cory Treffiletti
3/03 - Brand New by Gareth Kay
1/15 - MSNBC Your Biz by Eve Tahmincioglu
1/11 - Entrepreneur.com Top Shelf Reading Picks by Diane K. Danielson
Heinz, Fox and the AMA Pittsburgh
I had a very odd synchronicity over the past two weeks: I was called on a couple of days notice to appear on Fox Business News’ Money for Breakfast show hosted by the very charming Alexis Glick. The appearance was for their Brand X segment (see it here) to talk about a Heinz Ketchup consumer generated ad contest. That same day I wrote about the Heinz contest for the ThirdWay Advertising Blog. Then this week I fulfilled a long-standing promise to travel to Pittsburgh and speak to the American Marketing Association chapter there. It turns out that Heinz is a sponsor and David Ciesinski, VP of Ketchup for Heinz who was on the Fox Business Segment with me (but whom I never met as he was brought in via satellite from Pittburgh while I was in the studio in New York) had actually kicked off the speaker series for the year that I was ending. Unfortunately my stay in Pittsburgh was too short to stop off at Heinz and meet David.
Small world.
Book Review from Tony Zambito
There have actually been over 60 reviews of Accidental Branding online, and I’ve been so busy with travel for the book launch over the past four weeks that I have not linked to most of them. I’m going to ensure they all get posted next week, but here’s the most recent from Tony Zambito at Persona Insights blog.
Is Branding a Process or a Byproduct?
Bob Hoffman at The Ad Contrarian has an excellent observation in a post about Accidental Branding. He suggests that a great brand is the result of doing a bunch of doing a lot of good things, not the process of doing them. I think it’s a very good way to think about brands. Paying attention to details, choreographing the customer experience, being faithful to your core customers all result in a strong brand. Here’s Bob’s observation (reprinted with his permission):
You want to have a strong brand? Quit “branding”. A strong brand is a byproduct. It comes from doing other things right. Make sure your product is excellent. Make sure you’re taking good care of your customers. Make sure your ads differentiate you. That’s what builds brands…
The thousands of companies in America who think they’re going to be successful if they just get their “brand” right are nuts. You’ve got to get a whole lot of other things right first.
If you do, the brand will take care of itself. If you don’t, all the “branding” in the world won’t help.
Burt’s House
This is where Burt Shavitz of Burt’s Bees fame lives. No running water or electricity. Look carefully at the door size and chair on the porch to get an idea of its size. That is Burt walking towards it.
Burt from Burt’s Bees
Yes, this is Burt. Yes, he is charismatic and intelligent. Yes, he scared me a little.
Roxanne Quimby in Florida
