DAVID VINJAMURI

Adjunct Professor of Marketing,
New York University

President and Founder,
ThirdWay Brand Trainer

David Vinjamuri is Adjunct Professor of Marketing at New York University and President of ThirdWay Brand Trainers. David has more than 18 years of experience in marketing and management with companies including Coca-Cola, Johnson & Johnson, Citibank and DoubleClick. David trains corporate marketers at leading companies. David speaks widely, has been quoted in Business Week and was the featured speaker on the Queen Mary 2 in January, 2006.

Online Communities

Types of Communities from Church of the CustomerIf you’ve read Accidental Branding or are interested in how entrepreneurs brand, you have probably noticed that they create brands that have incredibly tight-knit communities of brand enthusiasts. One of the big questions in todays world is how these communities are evolving online. I want to thank Jeremiah Owyang and Tracy Sullivan for allowing me a preview of “Online Community Best Practices” a new Forrester report on how brands are developing online communities. I will be writing more about this on The ThirdWay Advertising Blog - but it looks to be a good resource which I will also use to help my NYU students understand online communities. I also found this post on Church of the Customer to be very helpful.

My First Pecha Kucha

pecha-kucha.gifThe definition is “a presentation format in which (mostly creative) work can be easily and informally shown. It started in Japan and a 20×20 format where each presenter is allowed a slideshow of 20 images, each shown for 20 seconds each. This results in a total presentation time of 6 minutes 40 seconds on a stage before the next presenter is up. Each event usually has 14 presenters.” This all from Wikipedia.

In any case, the New York office of London Brand Consultancy Hall & Partners is sponsoring a marketing-based Pecha Kucha as the next in it’s “Fresh Meet” series. I’ll be there on Tuesday evening, February 26th.

BusinessWeek Small Biz Review of Accidental Branding

This review also appears in the print edition of BusinessWeek Small Biz Magazine.

Download BusinessWeek Small Biz PDF Book Review

Publishers Weekly Review

Publishers Weekly also reviewed Accidental Branding during the week of 2/11.  The review is about halfway down the page, so scroll down.

Review from MSNBC.com

Here is a review from Eve Tahmincioglu of MSNBC.com’s “Your Biz.”   Thanks, Eve!

Accidental Branding 101

Welcome to the blog for Accidental Branding. I started writing online (for the ThirdWay Advertising Blog) so it’s appropriate that after finally publishing a book I get to have a dialogue online about it.

I hope to use this blog for two basic purposes. One is to share developments on the book with those of you who are interested. As of now (in February) only a few journalists and friends have read the book. As the number grows, this is the place you can find out more about me and more about the progress of the book.

The second thing I would like to do - which is more interesting by far - is to use this as a place to talk about your stories. The eight entrepreneurs I interviewed for this book don’t begin to scratch the surface of great entrepreneurial branding stories. If you are interested I will ask you to answer 5 simple questions about your brand and brand story honestly, and I’ll feature you here.