Friday, May 9th, 2008 | Posted by David Vinjamuri
I had a very odd synchronicity over the past two weeks: I was called on a couple of days notice to appear on Fox Business News’ Money for Breakfast show hosted by the very charming Alexis Glick. The appearance was for their Brand X segment (see it here) to talk about a Heinz Ketchup consumer generated ad contest. That same day I wrote about the Heinz contest for the ThirdWay Advertising Blog. Then this week I fulfilled a long-standing promise to travel to Pittsburgh and speak to the American Marketing Association chapter there. It turns out that Heinz is a sponsor and David Ciesinski, VP of Ketchup for Heinz who was on the Fox Business Segment with me (but whom I never met as he was brought in via satellite from Pittburgh while I was in the studio in New York) had actually kicked off the speaker series for the year that I was ending. Unfortunately my stay in Pittsburgh was too short to stop off at Heinz and meet David.
Small world.
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Friday, May 9th, 2008 | Posted by David Vinjamuri
There have actually been over 60 reviews of Accidental Branding online, and I’ve been so busy with travel for the book launch over the past four weeks that I have not linked to most of them. I’m going to ensure they all get posted next week, but here’s the most recent from Tony Zambito at Persona Insights blog.
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Friday, May 9th, 2008 | Posted by David Vinjamuri
Bob Hoffman at The Ad Contrarian has an excellent observation in a post about Accidental Branding. He suggests that a great brand is the result of doing a bunch of doing a lot of good things, not the process of doing them. I think it’s a very good way to think about brands. Paying attention to details, choreographing the customer experience, being faithful to your core customers all result in a strong brand. Here’s Bob’s observation (reprinted with his permission):
You want to have a strong brand? Quit “branding”. A strong brand is a byproduct. It comes from doing other things right. Make sure your product is excellent. Make sure you’re taking good care of your customers. Make sure your ads differentiate you. That’s what builds brands…
The thousands of companies in America who think they’re going to be successful if they just get their “brand” right are nuts. You’ve got to get a whole lot of other things right first.
If you do, the brand will take care of itself. If you don’t, all the “branding” in the world won’t help.
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Friday, May 9th, 2008 | Posted by David Vinjamuri
This is where Burt Shavitz of Burt’s Bees fame lives. No running water or electricity. Look carefully at the door size and chair on the porch to get an idea of its size. That is Burt walking towards it.
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Tuesday, May 6th, 2008 | Posted by David Vinjamuri
Yes, this is Burt. Yes, he is charismatic and intelligent. Yes, he scared me a little.
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Friday, May 2nd, 2008 | Posted by David Vinjamuri
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Wednesday, March 26th, 2008 | Posted by David Vinjamuri
This is the official launch week for Accidental Branding. The launch day is Friday, March 28th. I will not be home in New York, but speaking at a conference in Las Vegas when the book comes out.
However, two weeks from today, I will make up for it by throwing a charity benefit for the launch of Accidental Branding. NYU is co-sponsoring and the event benefits Junior Achievement, an organization which helps build young entrepreneurs. I am honored that Carolyn Kepcher, the former Apprentice co-star will host the event. Three of the entrepreneurs I featured in Accidental Branding are flying in for the event: John Peterman (founder of J. Peterman), Craig Newmark (founder of craigslist) and Roxanne Quimby (founder of Burt’s Bees). Full details for the Accidental Branding launch are here and although the event is almost sold out, there are still a few tickets left.
In the next few months I will be in Las Vegas, Annapolis, Pittsburgh, San Francisco, Denver and Chicago. If you’re a fan of the book, send me a note or find me on Twitter.
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Monday, March 24th, 2008 | Posted by David Vinjamuri
Todd Andrlik was extremely generous to offer me the lead-off spot in a new feature he is running on his excellent blog ToddAnd. Starting with Accidental Branding, he is now publishing short excerpts from marketing and branding books as well as pictures and bios. The excerpt of Accidental Branding is from the craigslist chapter. Thanks Todd!
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